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Empire Design For Heroes - A J-Ryze Story

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“Every important business decision…I run through Jason as a sounding board…a force for good…great conversations…a big shot of adrenaline… creativity & wisdom.”

Evan Carmichael

Thought Leader, Evan Carmichael Inc.



The Striking Story of the Man who Sleeps Sitting Up, Uses Video Games to Teach Wisdom, and Showed Me How To Let My Life Ryze.

I was only 23 years old when I met him.

Ryze Empire Design - Pornstar Icon

My boss was a famous porn-princess…

…and at the time I was her personal assistant.

She’d often drag me along for protection and cleanup when she’d ass-out like she tends to do at fancy shindigs. I didn’t mind so much ’cause it was entertaining. (The bonus pay was nice too.)

I was invited to join my boss Lacey Raven in the penthouse suite for an exclusive, hush-hush dinner affair.


Ryze Empire Design - CEO Icon

Her good friend Tommy Crull, maverick CEO of online video game company Mayhem Games, had invited her and a few bigshots to join in the fun.


Ryze Empire Design - Pop Icon

Some of the peeps there included Evie Sodda, a young, sublimely talented recording artist, who acted like a train-wreck (and just-off-training-wheels)…

Ryze Empire Design - Rapper Icon

…and King Blasta, the sensitive-but-volatile rapper.

See, Tom’s guests were incredibly accomplished, but had so much more potential and desire to grow, and Tom saw it.


These peeps lacked someone truly wise to counsel ‘em when they got stagnant, and nobody who really believed they could accomplish their extra-edgy, far-fetched dreams.

Jason J-Ryze Fonceca Icon

So, Tom brought ‘em together to introduce ‘em to the Empire Coach, Jason “J-Ryze” Fonceca. (And, yes, he really does sleep sitting up, but I’ll get to that in a minute.)


And even though the clearly successful Tom had primed his friends before J-Ryze’s arrival, telling ’em how much he’d contributed to Tom’s ryze to power, most were still dubious.

Their trash-talk pulled no punches.

“What could he possibly tell me that I don’t already know?” spat K-Bla.

“I just wanna totally express myself,” impassioned Evie, “And nobody gets my real art, so why would this J-Ryze guy?”

Lacey spoke with body-language, smiling smugly and purposefully throwing her (admittedly beautiful) boobs in everyone’s faces.

I watched most of ‘em guzzle down a few strong drinks by the time J-Ryze strolled into the suite, fashionably late. And wow…

…did this dude have some style.

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His swagger instantly vitalized the conversation. He was charming, animated, and his brash, bullshit-free approach was provocatively powerful to this celeb-crowd so used to ‘yes-men.’

(And I’m pretty sure I saw a car full of giggling girls waving at him through a crack in the door.)

When we all sat down for dinner, Tommy told us a little more about Jay and encouraged each of them to seriously consider working with him if they were ‘ready to Ryze.’ Ryze Arrflow Mini Icon

He told us the stories of how he met Jay before he’d started Mayhem, just playing Tribal online, and not even aware at that time –

Jay had been helping Tom while homeless!

They’d had coffee at an upscale cafe, talking ’til closing, but Tommy couldn’t get enough of J-Ryze’s fresh views on taboos, & they ended up playing Tribal ’til the small hours.

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Jay’d taught Tommy about ‘morale mastery’ during a game together in the middle of the night.

And he’d got so used to sleeping in internet cafe chairs, it’s why he sometimes preferred to get his Z’s that way, despite owning his personal mansion, The Pearl.

Evie jumped in, telling us how her latest productions were too obscure for the average crowd, so an empire coach couldn’t help her, and how nobody’ll buy the stuff she dreams of making.

Jay replied that:

With thinking like that… she was 100% right.

“Don’t be a victim of the buyers, Evie. Create demand. I don’t know you that well, but I’m guessing you didn’t get here by being an average artist who panders to the masses.” He spoke full of level confidence.

“All the greats are way ahead of their time, so most people didn’t get them immediately. Pink Floyd. Eminem. Even Steve Jobs. Like Kanye says ‘And if they hate then let ’em hate / and watch the money pile up.’ ”

Evie argued that her best-selling record was her worst-sung pop tune, while Jay’s hand produced a pen & pad from his pocket.

J-Ryze cut her short & rifled off a sketch.

He said “Wait– wasn’t your song the first time anyone ever talked ‘bout girl-on-girl in a fun, sugary way that made being bi waaay more accepted? Sounds pretty edgy to me.” Jason grinned with bright, caring eyes. He was clearly interested in helping Evie ryze up.

Hitmakers N Gamechangers

She just rolled her eyes and left the table to grab a smoke on the balcony.

K-Bla leaned forward, “So, you like rap, boy?”

Jay grinned again, “To me, rap’s the new Shakespeare; a beautiful blend of rhythm and language, full of wisdom.”

K-Bla’s eyebrows raised, impressed.

“That sound ‘bout right. Me write genius words, touchin’ ‘baller hearts. And since me love life’s all-drama, all-de-time, me just like a Shakespeare play, yo.”

Jay smirked this time.

“Well ‘Bla, it may be time you wrote ’bout relationships that suit you, ‘stead of amping up the drama by rapping obsessively about it.”

K-Bla looked confused.

Jay scribbled and prodded further, “Look, you rap often about money — all the ‘piles of paper in your closet & jewels in your drawers for hos — right? Lemme ask you a question… Did you always have all that cash? Or did it start to flow in after you rapped about it? Rap creates reality.”

Rap Creates Reality

K-Bla laughed, “Boy, I still don’t have enough for all the hos that take it from me.”

Jay shook his head as K-Bla got up to down another drink.

Meanwhile, my boss was unusually quiet… maybe ’cause she wasn’t the center of attention for once.

That quickly changed.

Jay suddenly asked about her latest film.

“Your facial expressions were so playful, Lacey. They told a story that kept me enthralled.”

Lacey laughed loudly as she tossed her hair and re-crossed her legs towards him, “Oh sure, it’s my face that you were looking at, Jay.”

He smiled and dropped some serious eye-contact, “It’s true you’ve got great tits, Lace’, but so does every other porn princess. I’ve high standards & see art in everything. You wouldn’t be nearly as enticing without the fire you show on-screen.”

Authenticity In Porn

Lacey quirked her mouth to the side, full of doubt.

Jay continued, “Think about watching a child. Do you know when a kid’s having fun, or telling a fib, or when they’ve really hurt themselves?”

She admitted “Sure, it’s all over their face.”

“Exactly,” Jay nodded, but Lacey didn’t relent.

“Come on, though… that’s totally different. My audience doesn’t care about my emotions like they care about a kid. They want sex. I might be a great actress, but nobody cares. Even my agent thinks they showed my face too much in that film.”

“Get a new agent then,” Jay fired back.

“The reason your body looks so hot on-screen is that it’s a mirror of your face & feelings, It reflects and radiates the pleasure you’re expressing.”

Lacey argued, “I can’t just fire my agent, dude. She’s the best in the biz…” Jason’s features scrunched up as Lacey’s voice rose, “…which you know nothing about!” and she stormed off to join Evie on the balcony.

J-Ryze had clearly hit close to home.

I couldn’t believe the stupidity of these jokers.

Did their egos make them deaf?

My parted lips and staring-in-awe caught J-Ryze’s eye.

“Wow, dude, you’re throwing pure gold at these peeps and they’re just leaving that shiny goodness on the table! <sigh> I wish I could afford you.”

Jay took a swig of his Belvedere vodka and studied me.

“Well, it takes a special person to recognize my wisdom, so that tells me you’re going places. I’m willing to figure something out… what are you working on? What are you psyched about?”


Special thanks to Jennifer Price of for the story.

People Love J-Ryze


‘Cause the narrator could be you. You have the same opportunity, right now.

I understand how your offerings, your brand, your entire personality reflects more than your business or your art…

…it reps the entire empire you’re building.

It’s your legacy. It can be designed, expanded, & refined.

I help Ambitious Creatives like you with custom-tailored wisdom, encouragement, and creative design at an hand-tailored investment you comfortably afford.

All you have to do is take a step. Explore opportunities. Drop me a line.



Fresh Views: shaping cultures, impactful art, contagious message, creating language, habitual rituals, &more.

A brief discussion with a wise dude about shit that matters can help you ryze your life into the stratosphere. Let’s do this.

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“I guess I’ll just speak from the heart here and tell you that I feel like I owe everything to you. I wouldn’t be so happy dancing and writing and loving without you. I wouldn’t look at life the same way. I wouldn’t SEE…So anyway, I wanted you to know how much you did for me.”

Jennifer Price

Fantasy Copywriter, Much Copywriting

Am I An Empire Builder?

Explore empire-builder traits & issues, see if you match up. Plus read the ‘almost leaders’ story.
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There’s over 150 posts here for you.

They cover everything from youthfully turning back the clock to embracing death as part of life. Scroll and explore my list of top 12 masculine and top 12 feminine traits that can impact your life (& your empire) or get more personal and learn how I ended up in jail for being too nice. It’s all here, but you gotta browse to get it.

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“I just want to thank you for all the mentoring and guidance you’ve given me in those amazing e-mails. I transformed myself from that one, single post, both in character & writing ability. You are the steak of coaching.”

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Honest Writer, Alden Tan Inc.

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“DUDE!!!!!!! This is soooo efffing cool! I just wanted to say you are seriously like the pimp-ass mack daddy of coaching, doing your thing and blowin’ shiz up, and I admire you for it! Reading your emails is like hearing a poetic rapper free-flow… I always enjoy them a mega lot. Get outta town you badass! Please receive oodles of sparkles and glitter and razzle-dazzle to sprinkle all over your endeavor — You are on to something BOOOM big, and I’m giddy to see the results!”

Eyenie Schultz

Technicolor Priestess, Technicolor Priestess

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