Success Is A Story (And You’re Telling It Wrong)

Do You Like Stories?

*Note: Today’s post is powerful, important, and easy to debate. I don’t have gobs of science to cite for you, but I do have millenia of cultures and societies all using the power of story to progress.

The answer to all these questions is a resounding ‘yes.’

I’m going to tell you why the answer to the above questions is yes, but first, a story.

Once Upon A Time…

Once upon a time there lived a gifted young boy, who was masterfully creative in many art forms. He was wise beyond his years, and he was raised by a very loving family, who instilled in him all the (good, awesome) values from the bible.

With me so far? Good.

So, the boy grows up and ends up having a lot of difficulty in life. No one buys his stuff, he gets scammed, people take advantage of his genius.

How come?

Was it because he wasnt’t dressed as stylish as the other kids? Was it because he didn’t stay in school?

It was neither of those things, in fact, those things helped.

The main reason he was ignored was because despite all his advantages, he hadn’t learned the most important success-skills, and no one tried to teach him.

He hadn’t learned how or why to market his creations. He hadn’t learned how to tell stories that move people.

He was smart, he knew things, but he couldn’t get anyone to really embrace his ideas.

He was a terrible story-teller.

Success Is A Story

What does every successful person do that the average person doesn’t?

They rock stories. They live their lives like an epic story. They’re ‘worth’ writing biographies about. Not only that, but they tell epic stories. Whether it’s an entertainer like Lady Gaga or an innovator like Steve Jobs, they all shared (and lived) amazing stories that moved people.


How’d they do it?

They aimed to move the world and influence others, and they succeeded using stories.

I’ll give you the basics to get you started.

The most general – but most important – rule for a story is: It must be compelling. (this is also the #1 acid test for your communications).

I repeat, your story must be compelling.


If you can’t say 100%, with confidence & eye-contact – to all the world – that your idea is setup as a super compelling story — go back to the drawing board.

If your idea isn’t presented in a way that makes the receiver ‘come alive’ and instead they feel ‘bored, stale, and dead’ — you have work to do.

This applies in business communications, relationship chats, and even in textbooks and thesis essays (the stories are a little different, but they’re still there.)

Yes, it can be complicated. Yes, you might have to learn something or try again or study, but you can’t expect good results if your story is not compelling.

I have a genius-level IQ and I still spent 7 years in mediocrity, basically because I couldn’t present compelling stories.

Success Is A Story

So the question is – how do you make your story compelling?

There’s lots of ways, and I’ll share 5 main ones.

1. Start with an idea, present it with emotion.

A successful song has a catchy hook, a successful blog post has a catchy headline, and a story that moves people has an intriguing idea.

For example: "What if material luxury and spiritual success played nice?" – RyzeOnline’s core idea interests many.

Ask yourself if your idea is fascinating, exciting, and not-too-out-there, and then ask yourself if "other people" would agree. If you can’t say a quick and solid yes — back to the drawing board.

Ask yourself if it makes people curious to anticipate how it plays out.

Human DNA is wired to value fresh, new ideas.

But… great ideas without strong emotion are like unplugged toasters — they don’t do much.


2. Make it personal, but with ‘mass’ appeal.

Ohhhh no… not mass appeal! That ruins *everything*, right?

Yeah, I’ve been there. I was an elitist smart-ass when I was young – I was too good for anyone popular or successful. They wasted their money, they diluted their art. They sucked.

Clearly, I’ve 180’d on that.

The personal part is easy, it’s the deep, moving message you really want to talk about. If you’re not clear on this, check out How To Have Fun Finding Your Life Purpose (With Pretty Pictures).

‘Mass appeal’ is usually misunderstood; at least it was by me for a long time.

The reason some people have so much reach and people supporting them, is because they’ve taken ideas and stories that are personal to them, and translated them into something that does appeal to everyone, no matter what language, race, sex, culture, religion, etc. — they jam-packed their delivery with emotion.

Mass appeal is just another word for "inspires powerful emotions".

Ask yourself: does your delivery inspire powerful emotions. If the answer is not yes, yes, and more yes — back to the drawing board.

The articles on RyzeOnline have very emotional responses in the comments sections, and I intend it that way.

Many people share their own stories here – and it’s not just "great post" – because the ideas are fresh, and they’re presented in ways that get people feeling something.

3. Characters we care about.

Why do we pay so much attention and resonate so strongly with big personalities like Barack Obama, Angelina Jolie, and Eminem?

When you communicate something you can move people like a boring teacher, lecturing a student. He’s someone we don’t really care about, we just want to skip class.

Or you can move people like a leader.

Obama, Jolie, and Eminem are people we pay attention to and care about, because they’re the opposite of the boring-ass teacher (you know you’ve had one or two :P).

They’re unique characters who transformed stuff that looked like limits and turned them into charming quirks.

Limit: "There’s never been a black President."
Charm: Support from Jay-Z, Oprah and a world ready for change embrace the freshness.
Result: A very interesting character.

Limit: "The UN won’t hire some scandalous goth actress."
Charm: What if she matures, handles her scandals with grace, helps the world and adopts a bunch of kids?
Result: A very interesting character.

Limit: "The world’s not going to embrace a white rapper."
Charm: Underdog keeps at it, driven, committed, and ryzes up, proving everybody wrong
Result: A very interesting character.

You know all the ideas I share on Ryze?

Well, guess what… I’ve had them for a really, really long time. The ideas I had are great, and I’ve been sharing them in lots of ways. I’ve written books, essays, had conversations, and ran another blog for 7 years.

Seven. Years.

During that time, how many people commented on my ideas? How many people CARED?

Answer: "Barely any…"

… but then, I had very little character. My language was dull and intellectual, my quirks were hidden because I thought they were flaws. Everything that made me interesting, I hid as ‘failure’.

So no one cared about me or my ideas until I decided to admit that I love timeless, sexy success, and shared fresh ideas about that through my own brand of intelligence-meets-party-rockin’ – those things made me far more interesting.

Who else in the personal development industry talks high-level, insanely articulate Tony-Robbins-style success with pop culture references, sexy imagery and cussing? (No offense Ashley + Johnny).

People care even more, when they hear I went through 8 businesses, 12 partnerships, and 7 years of mediocrity – peppered with homelessness, arrest, and betrayal. That makes me even more interesting, and it developed my "character" – literally.

Am I saying you need to play as big as all these examples?

No, not at all, there are interesting characters all over. Check out Toronto-ites Neil Pasricha and Nathalie Lussier. They do well for themselves, because they’re interesting, they embrace their quirks, and they feel like people we can care about and connect with easily.

4. Conflict – danh, danh, daaaaaaaahhh.

I used to avoid conflict so much. Really, I just wanted to everyone to get along.

I thought that was a great thing — until I realized this paradox: people need to live emotionally fulfilling lives, it’s important, and we can’t have full emotional lives, without a full range of emotions…

…and an emotionally fulfilling life means conflict is necessary.

It doesn’t mean war, it doesn’t mean violence, but it does mean conflict. Tension of some kind.

If your idea/story doesn’t stir up some groups, and cause some tension… you won’t ‘succeed’ in any noticeable ways.

It’s true in a relationship: no one wants to stay with a no-conflict push-over. They just don’t. :)

If you aren’t turning people off, you aren’t turning people on – so make peace with conflict and start generating some. You generate this best by being yourself and expressing your strongest, deepest views, on topics most people avoid.

Do it for real and know what you’re doing and why. People want something fresh, and anything new always bothers *someone* with authority.

5. Engaging big emotions.

Can a cold machine inspire people to action, or does there need to be a passionate, emotional element involved?

Exactly, emotion is key and it requires passionate, personal people involved.

If you refuse to generate and inspire emotions in your communications, you’re shooting yourself in the foot. Big time. If you don’t use emotional language, if you don’t setup dramatic structure, if everything you do is information and intellect… you’re screwed.

When you go to communicate something, take a breath, and focus on the emotion you intend to create, it’s what separates the powerfully influential from the easily influenced.

If what you’re inspiring doesn’t have some of this list:

  • curiosity
  • surprise
  • anticipation
  • fascination
  • tension
  • disappointment
  • doubt
  • worry
  • hope
  • relief
  • amusement
  • joy

Back to the drawing board.

Point Of The Story

The Point Of This Story

There’s so much involved in telling a powerful story, and there’s a reason why so few do it well.

Great storytelling takes mastery, and balls.

Study Kurt Vonnegut, Peter Guber, and my personal favourite, Karl Iglesias.

If you communicate, wrap your stuff in as much compelling story as you can.

Oh, and don’t act like you can’t, it’s too hard, etc.

There are story-tellers everywhere, and stories are the foundations of our lives. You’re born genetically to do this. I know no one taught you, but now I’ve pointed you in the right direction.

No excuses, get out and make your story count.

Here, I’ll even take care of the biggest excuse for you:

"But Jason, there’s no time to tell a story in a short conversation or a blog post or a tweet."


There are immensely powerful one-sentence stories, that move people very strongly, and blow most of your ‘tweets’ out of the water.

Ernest Hemmingway

"For Sale: baby shoes – never used."

Margaret Atwood

"Longed for him. Got him. Shit."

And Neal Stephenson uses two simple words to create his:

"Tick tock tick tock tick tick."

Not to mention, songs and poems are often brief, but the really successful ones nail all of the above elements.

Or you can even use videos, short clips can move many and youtube is very accessible.

I’d love to see more people succeeding with their desires, hopes, dreams and all the tasks they set out to do in the world. I’d also be way more interested to listen to people if they were able to speak & write with the power of stories.

And I haven’t even gotten into what it’s like to Live Your Life Like A Story, but that… that’s another story.

So, that’s your call — get into the comments section and move me with a personal story… I’m looking forward to it.


  1. I was teaching a 1 year old with brain problems and a face that would make Picasso proud.


    A moment came after a particularly nasty somersault. I asked the father: What future do you see in him?

    He looked at me straight in the eyes and smiled. I know he’ll be an inspiration to all around him no matter where he ends up. Look, he already is.

    • Very moving story, dude, and well told. Thanks so much for sharing :)

      I agree, the people I’ve known or know, I’m sure they’ll end up inspiring all around them, no matter where they end up πŸ˜€

  2. I SO get where you’re coming from with this message Jason.

    I think a lot of people start out here online not believing they can conquer what you’ve shared here. I know I can definitely use me as an example. I don’t have a compelling story like Steve Jobs or Lady Gaga. A lot of us came from humble backgrounds with nothing life shattering happening in their lives so how do you even begin to come across telling stories if this is not your area of expertise.

    For me I still don’t believe I’m that great in this area. I also don’t see myself like others do so I know a lot of people have this same problem.

    You’ve shared some wonderful tips though to actually get us to thinking so I applaud you for that. I wish I had had these tips much earlier on but now is just as good a time as any right.

    Another wonderful message from you my friend and a great lesson to be learned here. Something I think everyone can take and run with it. Or give it their best shot! :-)

    Later my friend.


    • Yeaaaah! Glad you’re feelin’ it, Adrienne. Thank you :)

      I also ‘wish’ had these tips 7 years ago. Hard-earned, but shared here for everyone, with impact πŸ˜‰

      My friend Nancy Juetten helps people write their stories, check out her stuff if you want:

      The movie Phone Booth took place in a phone booth, nothing fancy, but it became very interesting. Lost In Translation, 4 times nominated, was about two people who meet in a hotel. Seinfeld’s pitch was a show about nothing :)

      There are plays like Waiting For Godot, too.

      So… here’s a question, have you ever watched a movie about something eerily simple and humble, but it was injected with so much emotion that it became riveting?

  3. I definitely see your point about different movies although they may not be based on action, adventure or love stories. Just plain old people.

    I think the reason why some people see this as different though is because they still have actors playing the parts whether they are big named or not and lets face it Jason, we are NOT actors. The majority of people are uncomfortable behind the camera and a lot of us don’t consider ourselves writers.

    My intention is not to continue to only think negatively in these areas but most people start out this way and it’s a learning process as well to reach that point where you start feeling some type of comfort. Hey, I’m getting there right!


    • Your insight into this area is awesome, Adrienne :) Thanks for digging into this.

      I could get really deep on the actors comment, but I get your point πŸ˜€

      I *love* your intention.

      “Adrienne intends to think positively in these areas. I embrace the process and aim for comfort, I’m really getting this.”

      Hell yeah you are :)

      Bam! Rock on, superstar.

  4. Awesome Jason. You just made me realize something. When asked how I define myself, I would always say “teacher”. That’s how I see myself. I wouldn’t have said storyteller. But as I went through your post, I realized that I am a storyteller. I’m always telling stories, whether by recounting something that happened to me (and yes, someone could write a biography about me. I’ve LIVED), or because I’m using metaphors to explain complex concepts in s simple way. Wow. A whole new side to my identity. :)

    Thanks for the thinker. And keep on Ryzing up! :)

    Huge hugs,

    • This is deeply appreciated, Melody. Like, for realz yo. I aim for deep, impactful, inspiring insight in most of my creations, and people are seeing this and letting me know it more and more. “A whole new side to my identity.” — Can I quote you on that?

      Thank you :)

      To see yourself as a story-teller can be very, very empowering.

      P.S. I loved your post on metaphors πŸ˜€ Rock on and ryze up,right back atcha!

  5. LOVE this! I’ve recently been revisiting a novel I was working on last year and wow, does it need some of the juice you’ve outlined here (which is why I largely stick to non-fiction writing lol). Really great inspiration-cues, thank you :)

    • I’m so glad, thanks so much, Jenny!

      I’ve written a novel before, and I kind of lucked on some of those important aspects, but couldn’t replicate them for awhile, because I wasn’t consciously clear on ’em.

      I’d love an excerpt of what you’ve got done, I love reading.

      Interestingly, the point of this post was to get the non-fiction writers to realize that every blogpost is a story for the reader, whether they realize it or not.

      Sometimes the character is “you” and the conflict is “no blog readers” or “comments” but it’s still a story. Humanity lives, breathes, and thinks in stories.

      I’m psyched you brought this up, because it gave me a chance to explicitly say: “there is story lurkng in everything we produce, even 2+2=4, and the more we can consciously evoke it — bring it out of hiding — the more impactful and powerful we are.

  6. You nailed my personal struggle right there…I think I spin a damned good yarn when it’s taken from real life but when I try to recreate that into a fictional tale, it all falls flat. I have the reverse problem you were trying to solve for people here…and yet your words helped me as much as I’m certain they helped the others. See how awesome you are?

    Gah! An excerpt…the idea of sending one to you scares me just enough to know it’s a good idea. I’ll do that :)

    • ahHAAHahaha… what a breath of fresh air.

      Awesome, Jenny.

      For fiction-writing inspiration, soul, and wisdom, I recommend: The Art + Craft Of Storytelling by Nancy Lamb. (She wrote Touched By An Angel, among other things, and really understands the deep sorcery of the story.)

      For fiction-writing technique, I can’t recommend enough Karl Iglesias’s Writing For Emotional Impact. He’ll blow your mind. Seriously. Blow your freakin’ mind. He teaches people how to write the globe-moving Hollywood Blockbusters. He gets shit.

      I’m really enjoying this discussion on story-telling :)

    • OMG, correction — I didn’t mean the Nancy Lamb book, I meant:
      The Way Of The Story – The Craft & Soul Of Storytelling by Catherine Ann Jones.

      (What can I say, I know a lot of books πŸ˜‰ )

    • Hey Jenny… do you make everyone who’s interested in your work go out of their way to beg for an excerpt?


  7. Howdy Jason.

    Good stuff here. You nailed it with the importance of the “story”.

    Funny thing is, every person has a story to tell: Times of pain, anguish, celebration and victory. Real stuff. Real Passion. Real Grit.

    Ah, but are they willing to tell their story? I think that is where the rubber meets the road. You’ve got something to share…. but are you gonna share it?

    Overcoming fear is key.

    Otherwise, your story dies when you die….

    Thanks Jason… :-)

    • Awesome insight, Eric. It really does come down to dropping the fear, embracing your quirks, and actively sharing your story. Thanks for adding to the conversation :)

  8. I forgot to prepare for a career during my liberal arts (big school) education. Whoops!

    Inspired by a book “Jobs in Japan”, I sold my car and bought a plane ticket to Tokyo. Discovering the big city an unaffordable proposition, I fled for the Japanese countryside. After a couple of months in southern Japan, I ended up nearly yen-less and down to my last meals of instant ramen. My friend’s students (I was subbing) weren’t comfortable paying me so told me they’d wait until he returned. Shit!

    My luck turned around (or I was persistent enough). I landed a job and (still poor), went to Korea to change my visa. A couple of weeks later I had my first paycheck in Japan, started learning Japanese and life began to look up. It’s been an adventure ever since but sometimes you need to skim near the bottom on the way back up.

    Thanks for the post and the inspiration.

    • Whoa, Tom, quite the tale! Definitely inspiring and speaks a lot about your character. When someone can skim the bottom and ryze up from it, it’s a universal story that moves everyone :)

      Thanks so much for sharing it with the rest of the Ryze community :)

    • EPIC story Tom! That touched me enough to share my story too πŸ˜€

      It reminds me of a time when I had gotten myself into a small mess…

      -Quit my Job
      -Kicked out of the house very next day
      -Contemplating suicide but not quite having the balls

      Less than $400 in the bank, what to do?

      Met Jason for a coaching session.

      Uplifted, inspired and utterly convinced in my ability to not only patch things up with my parents who were my landlords and employer, but had the most heartfelt discussion with tears, hugs and mutual respect and understanding the very next day.

      20 + year parent/child feud, gone. And way better came immediately after: the girl, the money and much, much more of doing what I loved.

      Much love Jason, Ryze up :)

      • Whoa… that’s one of the best testimonials I’ve ever received in my entire life man. Thank you for sharing that story, and so glad I was able to inspire :)

  9. It’s gotta be compelling. One of the most important traits of of saying something at all is having something good to say. We do this via emotion.

    See, it’s one thing to hear or read about the birth of a newborn baby or the passing of a loved one, it’s another to hear the first terrified scream of that child echo down the narrow halls or feel the warm grip of loved one’s hand lose it’s firmness as life silently slips away from them.

    Excellent post and points here, as always, J!!

    • For sure, J — you actually hit on a key part of what I like about myself.

      Part of what I love to do, is to add impactful understanding to things people speak out of habit.

      “Be yourself” – My about-to-launch exclusive mentoring package is called the How To ‘Be Real’ Blueprint

      “Have something good to say” – Explaining this was the intention of this post :)


      You really nailed it in your comment with those contrasting examples, rocked it πŸ˜€

  10. Jason, this was brilliant. Wow. I couldn’t stop reading it and was drawn into the story from start to finish. It made me think about Steve Jobs and his story. The ideas behind the man and his company and the hard work they went through to continue telling his story. I loved the examples of the 3 examples (people) you used and you were completely right from all accounts. This really made me look within myself and what I know I am capable of doing.

    • F*** yeah, Sonia! This is what I love to hear!

      I see you and everyone at ryze expanding and sharing and shining and showing the world their true potential.

      Yes, Steve is an incredible story, and I’m psyched you connected with the examples.

      I’d love for people to see me up there with him. I’ve lived some incredible things myself and they’ll be shared when the time’s right :)

      Rock on and ryze up, Sonia! Thanks for adding to the conversation :)

      • Anytime Jason. Sending you an email to…so look out for it.

  11. Jon Morrow from Copyblogger moved to Mexico BECAUSE he wanted to be able to blog about it. That is how far you can take mixing up stories and life. When life becomes the story, or when you are shaping your life in a certain way just to be able to tell the story.

    Yes, Jon Morrow is taking his marketing pretty far πŸ˜‰

    • That is awesome, Kitty! I love it :) I’ve done similar, but not as consciously — it’s easier when you *mean* to do it, taking a page from Jon’s book (love that guy.)

  12. Wow, Jason, this is your best one yet! Love it!

    Sometimes life’s problems can be solved with a keyboard. There were times I want to BACKSPACE, but know that DELETE is not the answer. So I found an ALT route. ENTER … the next stage of my life. The beginning of a new chapter and the END of an old one. When it seems like I’m gonna lose CTRL, I SHIFT my focus and remember that she will always be waiting for me at HOME.

    • Thanks so much, Jeanne — I always aim to ‘better’ my last expression, and I always aim for the audience to feel that — I’m glad it’s coming through.

      Now as for your story, all I can say is: it made me want to ESCAPE πŸ˜›

  13. Thanks for reminding about this Jason!

    Defeating limitations or general expectations generate good stories. Like the examples you showed on your post (Obama, Eminem…) and how they made it even if quite a few didn’t believe in them.

    Also, it’s great that you mentioned the mass appeal. Story is always just your own if you keep it that way. But once you open it up to the rest of the world so that other people can relate to you, that’s a much better story.


    • I whole-heartedly agree, Timo. Thank you :)

      So what story do you have for us? πŸ˜‰

  14. Hey Jason, this was great stuff. You’re right that story-telling can be a really effective tool for success in your career and in business.

    My husband and I own a martial arts school and we really focused on telling our story in our About Us page – which features a mini-documentary video about how the school came to be.

    Check it out:

    I think business owners can be scared to get “too personal” sometimes – but people want to connect with the human side of you. And that human side contains flaws and failures – not just the good moments.

    • Thanks Carmen, I really respect what you and Serge are doing. The documentary is great and a really moving story.

      Loving the vibe. My brother’s training for his Black Belt (one of many??) in Japan right now.

      And you’re right. I’m about re-create my homepage video and inject a LOT more personality.

  15. Thanks for the post Jason. Stories are incredibly powerful. We can’t immediately connect and expect everyone to understand our world and how we see it, but we can tell a story to highlight the experiences we share as part of common humanity (your list above:-) in the hope that the story resonates.

    I do believe we all have great personal stories: soundbites and epics. Sharing them takes courage (and of course a respect to personal boundaries) and sometimes, it’s the ones that we think aren’t that exciting are the ones that connect the best.

    One of my fav’s

    Thanks for the post.


    • Yeah, stories are pretty easy to connect with because of their super-charged underlying emotions.

      Emotions are universal, which is why we all have great soundbites and stories :)

      Sharing them does take courage, but once you get the hang of it, like most things it becomes second-nature and people are amazed at how well we do it :)

      So glad you swung by and I’ll definitely check out the link!

  16. Dude,

    I love you point Mass Appeal. That you’re not a sellout just because you strive for Mass-Appeal. Isn’t that really all of our goal? We want to effect as many people as possible is a positive way?

    I definitely think that pushing to hard can dilute your product. But working your ass off to build a message that resonates with a large audience should be applauded.

    Great stuff as always.

    Ryan H.

    • I totally agree, Ryan. I had an article on “selling out” speaking out to a detractor of Jonathan Mead’s, maybe I’ll resurrect it πŸ˜€

      *Pushing* in general is not how powerful messages are spread, in my experience. They might be how lame messages are spread though πŸ˜‰

  17. Jason,
    Thank god that people get over themselves and allow their stories to shine. But its rare.
    We’re so worried about, reprisal, exposure, judgement, & hurt that we clam up and bury our stories with us.

    It takes practice, guts and support to birth those stories and be free. I know I’m not there yet, but each piece I write I hope to get closer to connecting at that deep emotional level.

    Thanks for the inspiration :)

    • Thanks for adding to the convo, Jackie.

      You’re right, I was that clammed up guy :)

      And it did take practice, guts, and support to birth those stories and be free.

      I don’t think any of us ever ‘get there’ :)

  18. Hi Jason,
    This is my first time in your blog. I discovered it through Adrienne’s blog. I liked your post and I find your advice really original. I will keep in mind that thing your say about stories.
    I am new in the blogging world and I think I have many things to learn.
    Thank you for the inspiration.
    Have a good day.

    • Welcome, Lenia! We love iearly ryzers here, thanks for joining in! πŸ˜€

      Adrienne is a fantastic woman, really inspiring (and so’s her Mom )

      My whole life I’ve lived and breathed creativity, and aim always to bring fresh, original angles. I’m so glad you’re feelin’ it.

      New to blogging or experienced, you will definitely rock it using stories. Come back and share one here with us!

      Rock on and ryze up!

      • Hey Jason, it is my pleasure.
        As far as my story, I am a optimistic Greek who after five years of living abroad (in Paris) I decided to go back to my birth country and live on Chios Island. It is a Greek island at the Aegean sea. I work to build my own business and I have two blogs: one in Greek which is related to a company of web design and Internet marketing that I have recently registered and one in English where I write about my experiences from my six month travel around the world, I present books and ideas that can change people’s life. I would appreciate if you have a look on it. As I told you I am new to blogging world. I learn a lot of things every day and I like a lot what I do. Thank you for giving me the opportunity to share my story with you.
        Have a great week end!

        • Wow, very cool stuff, Lenia. You’ve already taken massive steps that scare most people: travel, entrepreneurship, and doing what you love. Do you know english, french, and greek?

          I tried to take a look abut the site was down / gave me an error πŸ˜‰

          I’m sure it’s all working out, though πŸ˜€ Keep me posted, rock on, and ryze up!

          • Hey Jason!
            Thank you:) Off course, it is not easy at all but I work hard and I believe in it!
            Yes I speak English, French and Greek. Greek is my mother tongue!
            Really? My site was down? That is strange. Could you please help understand better what it happened…When did you try to visit it? Did you try to visit it through the above url at the bottom of my comment (from the commentLuv plugin)? What kind of page error did you see ?
            I would appreciate if you help me understand the problem in order to fix it!
            Have a great week :)
            Thank you for trying to visit my blog anyway !

        • It was yesterday, right when I left the comment. 2 different browsers, but it’s working fine now. Maybe it was just a web hiccup.

          I love the clean look and feel, and that you support Tim Ferriss and Corbett Barr (great guys doing great things.)

          Hahaha, your post on Greek quirks was AMAZING. I learned a lot, and now I wanna visit and see for myself :)

  19. I enjoyed this very much. Somehow you managed to tell a story about telling a story and it was a pretty compelling read! I struggle with this to some extent, too. I have a story in my head but it’s more of an anecdote and needs some life. This gives me an outline I can use to start building it. I appreciate the time you took to really put these ideas together.

    On a related side note I think stories are also great in mini-form, just like you used the “story” of the guy who didn’t have one. They can really make a point better than a ton of exposition and explanation and they stick in people’s heads.

    • Thanks so much, Carol. I appreciate it — I thrive off praise, my second fave fuel (the first is dollars :P).

      Haha… I like your summary : A story about a story; a story about a guy with ‘no story’. Awesome :)

      I’m glad you used the word compelling, that is 100% my intention when I write, and I encourage others the same.

      The power of stories is huge, and you hit the nail on the head by noting the way it replaces exposition + explanation.

      Rock on miss. I’m psyched for your anecdotes!

  20. Hey Jason.
    Love your enthusiasm. Here’s what I took from this. Personality! I agree you can have the best writing on the planet but if there’s no umph, forget it! Thanks man. This post has sparked some ideas for me. BTW, I can’t believe (well I actually can) the level of enthusiasm you maintain. Good on ya. Thanks for the kick in the ass! I needed that.

    • ROFL thank *you* Ralph, I’ve been enthusiastic my whole life, but it feels much, much better when people are noticing and appreciating it :) Collaborative enthusiasm, hehe.

      And you’re on point, man, personality owns — be yourself, right? And anyone will tell you that. The thing is, what does that mean?

      If only there was a mentor, someone who could explain “How To ‘Be Real’ ”

      (stay tuned because that’s the name of Ryze’s flagship product, launching very very soon. :D)

    • Also Ralph, if you’d like to encourage more enthusiasm, you can give me permission to quote you on this for a testimonial. I’d really appreciate it — I’m about to launch Ryze’s HTBR Blueprint, and every bit of support helps. (plus, it can turn into a backlink for you :D)

      • Jason, by all means. Go ahead and quote away. Glad to be of help. Anytime. BTW, I am assuming HTBR is how to be real. Good idea. Drop a line when it’s up and running.

        • Thanks, Ralph, it’s appreciated :)

          Yep, The How To Be Real Blueprint :) I’ll put you on the update list and you’ll get the launch e-mails letting everyone know where and when πŸ˜€ – This exclusive program revolutionizes lives.

  21. Just found this post Jason, a little late to the party but there’s still a buzz about :). I think it’s all about finding the conflict and emotional connection in ourselves no matter how small or big our adventures. Then communicating it to others through what we write.

    Personally, I try to avoid conflict. I like the stress-free life. But Life has often had other plans for me. Thinking back on some of them brings me out in shaking sweat. Though I suppose conveying this to others through words (if I ever write about them) would be powerful. Or is just having these experiences enough to be able to communicate at a more real level through my words with readers?

    I enjoyed this post. You have a way with words that makes reading them a pleasure.

    • Huge respect, Tom, definitely.

      Finding the emotion within ourselves, no matter the ‘size’ of our adventures, is key!

      I’m on the same page with you there, I love love love ease & comfort.

      As for sharing pain, in my experience, everything we go through ‘colors’ our communication, but speaking on the topics directly somehow brings the ‘energy’ of those experiences to the forefront, so that it affects others strongly.

      Interesting thoughts, worth digging deeper, thanks for sharing, man!



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